Australian ecommerce for ethical opal jewellery
WordPress ecommerce site with comprehensive schema markup and SEO foundation for handcrafted, ethically-sourced opal jewellery business.
Problem
The Good Opal Co needed an ecommerce platform to sell ethically-sourced, handcrafted opal jewellery online with proper product presentation, secure transactions, and search engine visibility.
Decisions
WordPress + GeneratePress for ecommerce
Chose WordPress with GeneratePress theme and WooCommerce for reliable ecommerce functionality while maintaining fast loading speeds and clean design aesthetic suitable for luxury jewellery presentation.
Comprehensive JewelryStore schema
Implemented detailed schema markup including JewelryStore, Organization, WebSite, Article, and Person schemas to enhance product visibility in search results and provide rich snippet information.
Cloudflare performance optimisation
Configured Cloudflare for enhanced security, performance, and global content delivery to ensure fast loading times for high-quality product images and smooth checkout experience.
Tech stack
Outcome
Live Australian ecommerce site with comprehensive schema markup, SEO foundation, and reliable payment processing. Successfully operating since 2020 with clean, professional presentation suitable for luxury products.