What does automation or custom software work cost?

There are three steps. The Workflow Opportunity Sprint starts from $2,000. I look at how your business runs and find the manual jobs costing you the most. You get a working first version of the best automation, plus a plain-English plan. The Build Sprint starts from $8,000, at a fixed price agreed up front. That is where I build the actual tool, integration or automation. Continuous improvement is a monthly retainer. It covers ongoing support, small builds and new automations. All prices are AUD totals. Henderson Digital is not currently registered for GST, so GST is not charged. Want to test the water first? I can run a fixed-price two-week pilot on one job. If it does not achieve the outcome we agree up front, we stop there.

How much does a website cost?

My website projects start from $2,500 for a Starter package with 5 pages and mobile-first build. Standard packages at $4,500 add a CMS, bookings, and full SEO build. Premium packages at $8,000 cover ecommerce, custom functionality, and integrations. All prices are AUD totals. Henderson Digital is not currently registered for GST, so GST is not charged.

Do you offer payment plans for website projects?

Yes. I typically take a 50% deposit to start work, with the balance due on completion. For larger projects I can break it into milestone-based payments. Get in touch to talk through what works for your budget.

Can I pay monthly instead of upfront?

Yes. the Starter Monthly plan is $249 per month for 24 months, with GST not charged. It bundles the build, hosting, backups, security updates and 2 hours of content updates a month into one predictable fee. You own the site from day one. Key terms are at /terms/monthly-plan, and the full lawyer-approved agreement is sent to you before you commit.

What's included in your care plans?

Care plans cover hosting, security updates, performance monitoring, and technical support. The Essentials plan at $195/month covers basic maintenance, Standard at $295/month adds content updates and SEO monitoring, and Pro at $395/month adds priority support and advanced optimisations.

Fixed scope, priced up front

Services & pricing

Automate the manual work, connect the programs that don't talk to each other, or pick the website tier that fits your scope. Every job is priced up front.

Automation & custom software

Replace the manual work

When a supplier emails you a PDF, the details can go into your system on their own. A spreadsheet that runs half the office can become a simple internal tool. Programs that do not talk can be connected, so nothing gets typed in twice. Three ways in, from smallest commitment to ongoing.

Workflow Opportunity Sprint

From $2,000

I examine how your business actually runs and find the manual jobs costing you the most. Then I build a working first version of the best automation, which you can try yourself. You also get a plain-English implementation plan.

Time in your business watching how the work actually happens
A ranked list of the manual jobs costing you the most
A working first version of the best automation, yours to try
An implementation plan with a fixed price for each build
The plan is yours to keep, whoever builds it

Best for: Businesses that know the admin is out of hand but not where to start.

Show me the job you hate doing

Build Sprint

From $8,000

I build the tool, integration or automation from the sprint plan. The price is fixed and agreed up front. You know the full cost before any work starts.

Fixed price agreed before work starts
Custom software, integration or automation built to the agreed scope
Works with the programs you already use
Training and documentation for your team
30 days of included support after go-live

Best for: Businesses ready to replace a specific manual process with working software.

Show me the job you hate doing

Continuous improvement

Monthly retainer

Ongoing support for what I have built for you. Small builds and new automations as the next bottleneck shows up.

Support and maintenance for the tools I have delivered
Small builds and improvements each month
New automation opportunities flagged as they appear
Priority response when something breaks
No lock-in, cancel with a month's notice

Best for: Businesses that want the manual work to keep shrinking, month after month.

Show me the job you hate doing

Not sure where to start? Start with the $1,650 audit below. It is the smaller first step; the Workflow Opportunity Sprint is the full version.

Not sure yet? Start with a two-week pilot

Pick one job and I run a fixed-price two-week pilot on it. If it does not achieve the outcome we agree up front, we stop there. You have risked two weeks, not a year.

Smaller fixed-scope jobs

One problem, one price

Not ready for a sprint? Each of these fixes one defined problem for a fixed price, with a free check before any invoice.

Existing website costing enquiries?

Website Rescue Sprint

Diagnose and repair one defined live-site problem. $1,650 total, with GST not charged, a free check first and a five-hour delivery cap.

See the repair scope

Not ready to commission a build?

Admin & Automation Opportunity Audit

We watch one job from start to finish, rank three realistic opportunities, and leave you with a 90-day roadmap. Fixed at $1,650 total, with GST not charged, a five-hour delivery cap and no obligation to build anything afterwards.

See the fixed scope

Existing site stuck before launch?

Checkout & Domain Launch Fix

Fix one defined domain, HTTPS or hosted-checkout blocker. $990 total, with GST not charged, a free check first and a three-hour delivery cap.

Check the launch fix

Websites & online stores

Web design and online stores for Central West businesses

Fast, well-engineered websites, fixed price and quoted up front. Pick the tier that fits your scope.

Every tier includes

Mobile-first responsive design
WCAG 2.2 AA accessibility baseline (axe-clean)
SSL certificate + hosting setup on your domain
Google Business Profile verification support
Contact form with spam protection
Plausible or Google Analytics 4 setup
Basic SEO: meta tags, sitemap, robots.txt, Local Business schema

Comparison of Starter, Standard and Premium build tiers
Feature	Starter$2,500total · GST not chargedSmall businesses needing their first professional website	StandardMost popular$4,500total · GST not chargedGrowing businesses that need content control and integrations	Premium$8,000total · GST not chargedEstablished businesses needing ecommerce or custom functionality
Pages	5	10	20
CMS (edit content yourself)	–
Custom design system	–
Copywriting support	–	3 pages	All pages
Blog or news section	–
Advanced SEO (Services, FAQ, BlogPosting schema)	–
Custom interactive features (calculators, gated content)	–	–
Third-party integrations (CRM, booking, payments)	–	–	Up to 2
Performance optimisation to PageSpeed mobile ≥ 90	–	–
Revision rounds after launch	1	2	3
	Book to discuss	Book to discuss	Book to discuss

Spread the cost

Prefer to pay monthly?

One bundled monthly fee covers the build, hosting and ongoing care, and you own your site from day one.

Or pay monthly

Own your site from day one

Starter Monthly

$249/mo · GST not charged

24-month minimum · price locked for the full term

Build, hosting and ongoing care bundled into one predictable monthly fee. Lower entry cost than paying upfront, and the site, source code and domain are yours from the moment it goes live.

Best for: Small businesses who'd rather spread the cost than find $2,500 upfront, and want hosting, updates and support handled.

Book a 15-min chat See the key terms

What’s included

5-page professional build, launched in 2–3 weeks
Hosting, SSL, daily backups and uptime monitoring
2 hours of content updates per month (unused hours roll over up to 4)
Security and software updates
Quarterly performance and SEO health report
Email response within 1 business day
Full source-code handover on request, at any time

Ongoing support

Care plans

Already have a site? Keep it secure, backed up and maintained on a monthly plan.

Essentials

$195/mo· GST not charged

Keep your website secure, backed up and online. Hands-off hosting with monthly security updates.

Hosting and SSL
Uptime monitoring with email alerts
CMS, theme and plugin security updates (monthly)
Daily backups with 30-day retention
Email support, response within 2 business days

Book to discuss

Standard

$295/mo· GST not charged

Everything in Essentials plus monthly content updates, performance reporting and faster support.

Everything in Essentials
Up to 1 hour of content updates per month
Monthly performance report (uptime, page speed, Core Web Vitals)
Email support, response within 1 business day
Quarterly plugin and dependency audit

Book to discuss

Pro

$395/mo· GST not charged

Premium support with priority response, bankable content hours, quarterly SEO health and an annual accessibility audit.

Everything in Standard
Up to 2 hours of content updates per month (roll over up to 4)
Quarterly SEO health report
Priority email support, response within 4 business hours
Annual accessibility audit (WCAG 2.2 AA baseline)

Book to discuss

Get found locally

SEO retainers

Get found locally. Rankings take 2–3 months to shift, so Starter runs on a 3-month minimum.

Local SEO Starter

$600/mo· GST not charged

Get found locally with Google Business Profile optimisation, citations and monthly rank reporting. 3-month minimum.

Initial technical SEO audit + on-page fix plan
Google Business Profile optimisation and monthly post
Up to 5 tracked keywords with monthly rank reporting
Up to 10 new or corrected citations per quarter
Monthly content recommendation + quarterly strategy review

Book to discuss

Local SEO Growth

$950/mo· GST not charged

Drive more local traffic with content creation, on-page optimisation, and comprehensive tracking.

Everything in Local SEO Starter
On-page optimisation
1 content piece per month
Internal linking strategy
Rank tracking and insights

Book to discuss

Local SEO Pro

$1,500/mo· GST not charged

Dominate local search with aggressive content creation, link building, and conversion tracking.

Everything in Local SEO Growth
2 content pieces per month
Outreach for local backlinks
Conversion tracking setup
Competitor analysis and strategy

Book to discuss

Asked before you ask

Frequently asked questions

Money, timelines, ownership and what happens after launch.

Still weighing it up? See the full financial case, with a calculator for your own numbers.

Ready to get started?

Book a free 15-minute consultation to discuss your project and find the right fit.

Book a free 15-min chat